Online media relations tools: blogging
I’ve already outlined the benefits of Twitter and LinkedIn as online media relations tools. This week’s post focuses on an online tool that can be used in conjunction with those social networks to...
View ArticleOnline media relations tools: the online newsroom
Over the past few weeks I’ve been examining the online tools available to PR practitioners to help with media relations. The reality is these same tools make journalists’ jobs easier too. Perhaps the...
View ArticleThis September, let’s get back to the PR basics
It’s hard to believe it but another summer is over. The back to school commercials are monopolizing time on the TV and radio. We parents are getting the kids back on schedule and ready to return to...
View ArticleBack to the PR basics: writing an effective news release
With the Labour Day Long Weekend behind us, the long, lazy days of summer are officially over and it’s time to get back to our regular routines. To coincide with the back to school/back to work...
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Back to the PR basics: working with the media
Much has been said about the relationship between PR pros and journalists – historically, some of the commonly used adjectives included: tense, suspicious, tenuous and strained. And while the PR/media...
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Back to the PR basics: media tactics
In last week’s post I outlined the steps PR pros can take to make their relationships with the media productive and stress free. This week I will be focusing on the tactics you need to employ to have...
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Back to the PR basics: general writing tips
If you’re a PR pro, writing news releases is a major part of your job. I’ve already gone over some tips for writing an effective news release and now I’d like to offer you some additional general...
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How to make your press release more social (and why you should)
There’s no denying that social media should play a role in your PR efforts. There’s also no denying the importance of a well-written press release. Combine the two and your message will reach a wider...
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Online PR gives rise to brand journalism
For the past few months, I’ve been exploring the many ways that social media is changing public relations. It’s redefining the relationship between PR and journalism. One of the most interesting...
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Brand journalism: a success guide
Brand journalism. It’s a concept I’ve mentioned before – and that’s because with digital media somewhat levelling the playing field between journalism and PR, it’s increasingly becoming the best way...
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